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24 February 2006

To our valued customers,

We share your concern for the safety of your staff and customers. To put your mind at ease, here's an excerpt from Food and Agriculture Organization (FAO) and World Health Organization (WHO) jointly made statement:

No Bird Flu Risk For Consumers From Cooked Poultry And Eggs

"Chicken and other poultry are safe to eat if cooked at above 70°C. To date, there is no epidemiological evidence that people have become infected after eating contaminated poultry meat that has been properly cooked."

Source: FAO and WHO joint statement in Geneva on 5th December 2005 published at

Accordingly, all Prima products are fully cooked at above 70°C. We also practice good hygiene during preparation and cooking of poultry to further contribute to the safety of cooked poultry products. In fact, this part of our compliance to the HACCP system.

The risk of infection applies to those who are in direct contact with infected live or dead poultry and raw meat. Please refer to for tips that can help you avoid avian influenza.

We have contacted the Department of Veterinary Services (DVS) to confirm the matter. For the latest development on the virus, please access the DVS link through our website at or go directly to

Please feel free to contact us if you have further inquiries.

Yours sincerely
Form PAP Marketing Sdn. Bhd.

Tina Mazni Jamaluddin
Executive Director
Business Developments

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