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The halal industry might seem like a new market
to many but not for prima Agri-Products Sdn bhd, a Malaysian
owned company that has been in the delicatessen food business
for the past 15 years.
Prima's signature products, which happens to be the favorite
of many, is Malaysia's very own delicacy, sate. This tasty meal
of skewed halal chicken uses a secret recipe of blended local herbs
and spices, and comes with its very own peanut sauce.
Prima
has a data bank of over 500 tested and proven halal products,
one hundred of which are propriety items belonging to international
fast food chains and restaurants.
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Europe
Holland
Bilal Foods Corporation BV
(Holland)
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T Drop 141, 5384 ME Bernheze Bank Rabo Bernheze 1200.00.091
KVK no. 16089159 BTW, no. NL 8063, 74640, Holland |
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310-4124-521-99 or
310-6533-581-73 |
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Time and tide waits for no man.
The EU, which has a quota of 9,000 metric ton of raw poultry
produces, has a per capita meat consumption of 8 kilogram per
person for delicatessen products.
"And we are looking at
20 million Muslims out of 370 million total EU populations
Combine these figures with their per capita meat-consumption and
their high purchasing power, and you have a good market -and it is certainly waiting for no man.
However, Prima Agri's story is far from being an overnight success.
"It is totally a new experience for DVS and MITI,"
says a poised Ahmad Nadzer when talking about Malaysian government's
support in aiding Prima Agri to obtain and export green light
from the EU.
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Representatives 
About Prima 
