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Prima Agri's
factory is located in Bandar Baru Bangi, Selangor,
Malaysia. |
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Established in 1987 this wholly
owned Muslim company is the expert in manufacturing and distributing halal meat based products.
It caters a large-scale of distribution
for the domestic and international Halal Food market. With the annual turnover
of more than RM 40 million, Prima Agri-Products Sdn Bhd represents
a model of Muslim business ventures.
Through Prima's 18 years in the
industry, it has had the successes to develop technology breakthroughs
in Halal food processing and manufacturing. All of the operations done
here is through institutionalized streamlined tested proven systems.
It has provided outstanding results.
The quality of its Halal
food products
is value for the money. Prima's factory is fully equipped with in-house RND and food laboratories with storage facilities. The storage facilities
are with the following speculations.
Our cold storage is at -18°C
with the capacity of 100MT.The chiller is at 4°C with the capacity
of 30MT. Dry Store is at room temperature, which is controlled at
15°C at all times. It has the capacity of 200MT.
" Being halal meant that we
were short of substitutes and ingredients. But that never
held the
delicious taste of our products."
Dato' Jamaluddin b. Kadir,
CEO Prima Agri-Products Sdn Bhd
Now the company
has surfaced on the international stage. In the year 2002 the European
Commission certified Prima Agri-Products Sdn Bhd with the Plant Certification
for Export of Processed Poultry Products.
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With numerous certifications such
as the TUV certification and the ISO 9002, Prima Agri-Products
Halal food products has
proven its standard in the domestic level.
In 1995 Prima won 10 categories
in the National Pokale Award held in Manheim, Germany. Prima bagged
a number of 6 gold medals and 4 silver medals in this delicatessen
competition.
  
Its Halal food products have been exported
to regions such as Europe, the Middle East, and South East Asia. With
the vast growth of the company, it is just a matter of time before
Prima Agri-Product becomes a brand label for halal foods.
Everyday the company produces the
minimum capacity of 8MT to the maximum capacity of 20MT. The distribution
of large-scale products to institutional consumers is done using
specialized chiller vehicles.
This is indeed to maintain the
unsurpassed
quality of the products.
Other then the companies' productive productivity,
the key appointments that are responsible for marketing the products
here are competent people. They are very professional and experienced
with the diverse backgrounds in veterinary, food technology, professional
butchering and gourmet cooking.
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